Adobe allegorithmic5/9/2023 ![]() Adobe CIO appointed to IDCA’s Advisory Council. ![]() ![]() Adobe to buy marketing software firm Marketo for $4.75bn.Just Eat buys restaurant software platform Flyt for £22mn.Read the latest issue of Gigabit magazine.The purchase marks how Adobe plans to expand its Creative Cloud offering so that it caters for 3D content design.Īllegorithmic’s key product is Substance, a subscription suite of texture design tools which has been used for a variety of games such as Call of Duty and Assassin’s Creed, as well as for visual effects in movies such as Blade Runner 2049 and Tomb Raider.ģD content design isn’t just used in gaming and entertainment though: it’s also being increasingly adopted in other fields such as design, product visualization, retail and marketing, architecture, and manufacturing.įor example, some other brands using Allegorithmic’s tools include BMW, Ikea and Louis Vuitton. Adobe has revealed that it has acquired Allegorithmic, a firm that offers 3D material and texture creation tools that are widely used by video game creators, visual effects artists and graphic designers.
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